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商品編號： 9-710-464 出版日期： 2010/02/25 作者姓名： Piskorski, Mikolaj Jan;Chen, David 商品類別： Other 商品規格： 28p 再版日期： 2013/03/11 地域： 產業： Games 個案年度： -
商品敘述：
In January 2010 Mark Pincus is deciding how to double the number of Zynga games'' players to 500 million without sacrificing profitability. These ambitious growth plans required changes to product, corporate strategy, and customer acquisition and retention. With regard to product Pincus needed to decide to invest in evolving the successful games or develop new games. With regard to corporate strategy, Pincus had to choose whether each game should compete on its own, or force every game to build functionalities that support other Zynga games too. Finally, to ensure customer acquisition and retention Pincus faced the choice between deepening commitment to Facebook or developing its own distribution channels.
涵蓋領域：
Distribution channels;Corporate strategy;Organizational change;Growth strategy;Strategy
相關資料：
Case Teaching Note, (5-713-482), 18p, by Mikolaj Jan Piskorski
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